David Rosenthal

All the crazy interviews, everything that happens that we take for granted right now, that was intentional, it was designed, it was created that way.

And that's just the public-facing stuff.

During the week leading up to the Super Bowl, they host parties, they host events, they host concerts, they host experiences, not for the public, but for their partners, for the TV partners, for the advertisers, for the press.

It's all about adding the gloss and the sheen to the people who are going to add the gloss and the sheen.

Literally, Rozelle's directive to the NFL staff was he wants every media person and partner leaving the Super Bowl to be saying, man, this is a lot better than the World Series.

It's great.

So great.

The game itself, the Packers end up destroying the Chiefs.

The next year in Super Bowl II, the Packers again beat down the Raiders this time.

There's a reason it's called the Lombardi Trophy now.

It wasn't for Super Bowl I or II.

And then the one game we will talk about here, Super Bowl III.

I think Lamar was like, oh, it's just kind of a funny placeholder name.

Yeah.

But then it just stuck.

Yep.

All right, so Super Bowl III.

The narrative leading into the Super Bowl is the old NFL, soon-to-be NFC teams.

That's real football.

That's real football.