David Rosenthal

The AFL, you know, it's fluff.

And there's like real bad blood between the coaches and the players on the field.

Super Bowl III, the Colts versus the Jets.

The old Colts, Johnny Unitas, a different era, the 1950s, against Broadway Joe Namath and the Jets.

And this is still Baltimore Colts, right?

Baltimore Colts, yes.

In the lead up to the game, the Colts are 19-point favorites.

Nobody thinks the AFL can compete.

They've been destroyed the last two years.

And then during the media week, this is the reason we're talking about this sporting event here in the midst of this business podcast.

It's just like, oh my gosh, you can't design this any better.

Broadway Joe guarantees an AFL victory during media week, during a press conference.

Like you can't make for better TV drama than that.

There is this very famous photograph that we'll link to in the show notes of Broadway Joe at the pool during media week with a playbook in his lap where he's in like, you know, wherever he's the sex symbol, he's like in his, you know, swim trunks.

And there's just all these pressing cameras and all these women like gathered around him, like staring at him.

And

It was a moment.

It was all over the news, all over television, all week.

What an incredible media event.

And then during the game...