David Rosenthal

Like, no, it's Google and Amazon that are paying them this money.

Yeah, the NFL is going to be just fine.

And that revenue is almost assuredly going to grow at a very healthy clip.

So even despite all this, people love their football.

I still love watching football.

The NFL is just fine and is going to be just fine for a very, very long time.

Now, I do think the younger generations thing is a real risk.

And I think related to that is one, basketball definitely won the social media era in a way, not to as big a degree as the NFL won the TV era, but basketball's on the rise.

And related to that is number two...

The NFL has never figured out international.

Many fits and starts.

Well, the core to growing the original NFL flywheel is increasing fan reach and engagement, and that's no longer happening.

The storylines are fully baked and ready to go.

So we're in about two decades of audience stagnation.

That's a great question.

My first instinct is to say I think it's scarcity value in that I don't think there's in the modern media world anywhere else except live football where you can hit a huge amount of people all at once across demographics.

I think that's probably right.

For those networks, for the last decade, run the counterfactual of the networks no longer had football.

They don't exist anymore.

This has been life support for them for a decade.