David Rosenthal

Right.

And they can resell it like six times over.

Right.

This is probably a good time to bring up the Amazon deal that we've referred to with Thursday Night Football.

And news is coming out, this is the first season that Amazon is the exclusive destination for Thursday Night Football, right?

Correct.

And news is coming out now right at the end of the season that from an economics perspective for Amazon and an ad basis, it vastly underperformed expectations.

really realize that there is a huge amount of value add that the NFL and their partners bring to the product beyond the players.

Now, nobody should ever shed a tear for the NFL and the owners at the expense of the players, ever.

But if you were to make an argument that...

The players are everything.

They are the product.

The game on the field that they play is the product.

Full stop.

They should get much more.

I don't think that's a fair argument.

They play a football game, but the NFL's product is sports entertainment.

Yeah.

I've got one more playbook theme.

Buying any professional sports franchise 10 to 15 years ago...