David Rosenthal

Well, it's also a little bit similar to the trading value of NFL teams and like what price would they actually trade at?

Even as the NFL has become this incredible business, they don't trade a rational economic prices because the people buying them are doing their present happiness value equations, you know, not economic value.

My bookcase is what I've been saying here for a while now on analysis is the Lindy effect.

I kind of think all this is noise from a business standpoint for the NFL and a staying power standpoint.

It's not going anywhere.

It's one of the most incredible cornered resources in the world.

It's going to be completely fine.

I just want to say too, doing this episode, it was really fun.

And just on a personal note,

I've had a, I think, probably similar relationship to football with you over the years.

More complicated, too, because I played for many years.

Yeah.

I had, you know, certainly a lot of mixed emotions over the past decade, including many years where I just stopped watching football altogether.

And it was really fun doing this, like reengaging with the game, reengaging with all the content around the game, all the entertainment content.

Like, it is great.

So I think the game is going to be fine.

Clearly, the business is going to be fine.

Me too.

You ready for some football?

My carve-out was going to be Peyton's Places on ESPN+.