David Rosenthal

Which I know we talked about, but it's so good.

Nostalgia.

Hello, Ben.

Me too.

Can't wait to get into it.

And this past season, I think it was kickoff weekend, right?

Was the Sao Paulo game in Brazil streamed by YouTube for free in front of the paywall globally?

Yeah, that was huge.

If you had told us in 2023 that that would be happening a few short years later, even with all we talked about, about how streaming and the tech companies and digital being ahead for NFL, I don't think we would have believed it.

Well, I think maybe next season we got to do a boondoggle and go to one of these games.

Yeah, actually, it dipped for a while and now it's back.

Well, we might have a little more to say on this, but certainly the Taylor Swift crossover helped with that.

Ah, yes.

Oh, man.

Going back to my days as a media investment banker.

Yeah, this is NBC, ABC, Fox charging the cable companies to bring those broadcast networks onto the cable companies, even though they are also available for free over the air to consumers.

One way or another, we're getting the equivalent of a subscriber fee for this too.

And obviously that's a subscription that is paid for all of the network's programming.

But as we talked about on the episode, basically it's the NFL that matters here.

It's the reason consumers reach into their wallet.