David Rosenthal

Yeah.

I mean, this is a huge new revenue stream for the NFL, and it drives the flywheel, too.

It's not just directly participating through their relationships with the gambling companies, but also this drives Sunday ticket subscriptions.

This drives engagement with the game.

Yes.

Yeah, I mean, that's like another incremental 30-ish million people that are now betting on the NFL versus a couple of years ago.

Yeah.

That's a lot more people that now care a lot more about what's happening on Sundays and Mondays and Thursdays.

I mean, that's basically what like another...

Sunday ticket package-ish on top of the existing revenue streams.

Also, we should say too, that is a superlative management performance to set a target like that and hit it.

Purely as a like business manager.

Yeah.

management team, the owners collectively, and, you know, Roger Goodell in the office of the NFL.

They're very good at their jobs.

And fittingly for this NFL episode, they are doing something very fun next week for the Super Bowl experience in San Francisco.

On Friday, February 6th, Century and another friend of the show, Vercel, are having a huge party at Joyride Pizza right in the heart of the fan zone in Yerba Buena Gardens.

Visit luma.com slash slicelab to get on the list.

Yep.

So one great example is how Anthropic uses them.