David Rosenthal

I love that you did this, by the way.

I was wondering how quantitative you would get with this.

Wow.

OK, that is the Taylor effect right there.

But yeah, I'm not a statistician, but I think that's significant.

And obviously this is all really fun and, you know, it's like the ultimate crossover for us because we did our Taylor Swift episode on the business of Taylor Swift a couple years ago.

But having done our IPL episode last year, obviously we're not saying that the NFL strategy team designed this relationship.

Negotiated this relationship.

Right, right.

But if you look at IPL, this strategy was part of their plans from the very beginning, and it's how they made it

A huge global sport and the biggest sport in India was make Bollywood an integral part of the product.

I'm sure the NFL has been watching that and has leaned into this opportunity in a way that they might not have a decade ago.

I mean, to me, that's one of the huge lessons from IPL is the more culturally relevant you can make your sport and your league, the better it's going to be for...

everything, including and especially meteorites.

Yeah, I mean, that feels like one of the last, if not the last remaining big needle moving piece for the NFL.

You know, if you look at the NBA, if you look at MLB, if you look at Formula One, if you look at IPL, the fact that so many of the stars came from other countries and bring that fan base along with them is huge.

And that has never happened in the NFL.

And the Pro Bowl has been flag football for the last several years, right?

Yep.

Well, speaking of lower levels of football...