David Rosenthal

What's the tidbit you got on the sunglasses?

It was an act.

You know, he would wear the sunglasses in public and press interviews and meetings with clients or whomever.

And then everybody else would leave the room and he'd just take them off and put them on the table.

He didn't wear sunglasses all the time, only when crafting his image.

But yeah, he leaned into it.

Yep.

So one way or another, machine tool business is out the window.

And Enzo is back in cars.

1947 is the first year that they get going with the newly renamed Auto Construzione Ferrari, now that he can use the Ferrari name.

In 1947, they build three cars just for team racing, just for the Scuderia, in which, during the year, they enter 14 races and win seven of them.

Pretty good.

50% win rate for the newly rebuilt Scuderia Ferrari.

They didn't sell any of those cars.

No.

Yes.

Now, he has established the brand and the myth and put all the pieces in place to create Ferrari.

But yes, he did not sell a single car to a customer.

until 1948, when they introduce the Ferrari 166 Barchetta at the Turin Motor Show.

And Luca Del Monte in his biography writes, for Enzo Ferrari, the 166 MM Barchetta was a declaration of intent, a sports car with a sensual shape, as fast and powerful as it was beautiful and elegant.