David Rosenthal

Which, once again...

The NFL was not the one to totally recognize.

Totally.

So in this case, as the 50s draw to a close, once again, just like towards the end of World War II and the end of the 40s, there were a whole bunch more cities and ownership groups that wanted in.

There's a clear business opportunity and there are only 12 teams at this point in the NFL.

But once again, the NFL owners are kind of dragging their feet.

They're like, we don't really want to expand.

Maybe we'd be open to the Chicago Cardinals.

They're kind of struggling.

If the ownership group that owns them were to sell, maybe we would allow them to be moved.

But go talk to them.

they're willing to submit to this league first.

Mindset, because they know it's good for all of them, but that doesn't mean that they want to expand or change things.

Let's go.

So the story goes...

that one of the potential new professional football team investors, a gentleman named Lamar Hunt, who was a young heir to a very large Dallas, Texas oil fortune, kept trying to talk to Burt Bell, the NFL, do anything he could to get an expansion team or buy the Cardinals.

He just wants to own a football team.

Yep.

So he's flying back from seeing the Cardinals and having been rebuffed.

And he has a eureka moment on the plane.