David Rosenthal

It was the foundation on which from that moment on,

he would build every road model.

Cars capable of winning races on circuits and roads all over the world, and at the same time, being the protagonist of the most prestigious Concours d'Elegance in the four corners of the earth.

What a great description of what a Ferrari is.

These machines are beautiful machines,

And they are deadly.

That is the point.

You can enter them in a race.

You can be competitive.

You might even win, as we see in a second.

And you can drive them a brown town and look beautiful and elegant when they work.

I think it's from the luxury strategy book, Anti-Law of Marketing Number something or other is ensure that your product has enough flaws.

Yes.

Boy, do Ferraris have a lot of flaws.

Yep.

So this first Ferrari, the 166 Barchetta, they produce about a dozen of them that year in 1948, both to race themselves with their own team drivers and also sell them to wealthy private clients.

Two of the very first models were,

are sold to American clients through Luigi Canetti.

One to Tommy Lee, who is a wealthy Cadillac dealer in Los Angeles.

And one to Briggs Cunningham,