David Rosenthal

who is one of the Procter & Gamble heirs.

You get a sense of, like, who are the customers in America.

Others are sold to various European racers and nobility, including Italy's own most celebrated industrialist, Gianni Agnelli.

the patriarch of the Agnelli family, which owns Fiat.

Some might say the Henry Ford of Italy.

We'll come back to that at the end of the story.

Oh, yes, we will.

So then, the next year, Luigi Canetti...

He's a real believer in the potential of these machines that Enzo is building to make a lot of money and generate a lot of desire.

So he takes one of the 166s and he enters it in the first running of the 24 Hours of Le Mans to be run after World War II, the first post-war war.

running of Le Mans.

And the car that he takes, Enzo doesn't think the 166 is ready for Le Mans.

He doesn't want to enter.

But Kennedy says, no, no, I'm going to go do it.

So he takes a privately owned car owned by the British nobleman and gentleman driver,

Lord Selsdon, and they win.

They win Le Mans.

It is the first major international race victory for a Ferrari car, but it's not run by the Ferrari team.

So this is a big deal.

This is the first time it's being run after the war, and here's this startup Italian... I mean, startup.