David Rosenthal

Really, at the end of the day, though, there's only one.

correct buyer for Ferrari.

And it's Gianni Agnelli and the Fiat Empire.

So in 1969, Enzo strikes a deal with Gianni to sell 50% of Ferrari to Fiat immediately there in 1969.

And

With a secret agreement that triggered upon Enzo's death, which again he thinks is imminent, Fiat will acquire another 40%, taking their stake to 90%.

And 10% of the company will transfer to Piero.

Once Enzo dies, his plan is to, as much as he can, legitimize Piero, give him the Ferrari name and give him a 10% stake in the company so that the bloodline, to some extent, as much as it possibly can in that time and place, will continue.

And part of the deal with Fiat, just like he wanted with Ford, is that Fiat, you can take control of the road car business, but I'm going to retain final authority over racing.

You know, I know that my end is near and I want to spend...

my last days on this earth doing what I love, which is running the racing team.

Nowhere near.

Yes.

19 years.

Well, he lives to launch the F40, which is the last car that Enzo launches.

Car company and family in the Agnelli's.

Yes.

Interesting.

Well, all of this just underscores the most critical point here.

I think this is probably the moment in history where the false legend that Enzo only cared about racing and wasn't a real entrepreneur emerges from.