David Rosenthal

Yes.

But of course, always being great is hard.

Talking to customers is expensive.

And while websites and apps are great, they're also slow and clunky.

Your customers have to learn them.

They don't learn you.

Sierra changes all that.

They build customer-facing AI agents that can do an insane range of things.

Finding the perfect home, picking TV shows, originating mortgages, shipping a sofa, returning shoes, authenticating patients, ordering credit cards, saving subscribers from canceling, and on and on and on.

In just two years, they've become the leading conversational AI platform with hundreds of incredible companies like ADT, Clear, Minted, Ramp, Redfin, Rocket Mortgage, Safelite, SiriusXM, Wayfair, and yes, Wilson, trusting Sierra for their customer experiences.

Yep.

So the NamUs signing is the first big post-TV money contract signing in the AFL-NFL war.

But it starts a whole wave now of competition between the two leagues to go sign all the college superstars coming out.

So it gets pretty crazy.

At one point, the NFL starts what they refer to as a babysitting program.

This is literally a kidnapping program where they will send agents to top college athletes who are seniors about to graduate and literally keep them out of the hands of AFL teams, not allow them to sign contracts and pressure them into signing with the NFL first.

This is the battlefront.

It's with rookies and the draft.

What they don't do yet is start signing each other's players.

That's like hitting the nuclear button option.