David Rosenthal
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Appearances Over Time
Podcast Appearances
I mean, people within the company know, but it's like you don't talk about, hey, Piero is actually Enzo's son.
So the question that the journalist asked remains, though,
Well, enter the Ford Motor Company and Ford versus Ferrari.
Yeah, I mean, ultimately, in his older age, he becomes the grand old man.
And Enzo's probably like thinking dumb Americans the whole time.
There's this great quote in the Brock Yates book about Enzo and his opinion of the Americans, which is something like, he realized the fundamental truth to selling European luxury goods to Americans.
Treat an American like a hick and you'll own him for life.
Enzo and Ferrari got a dual benefit out of this whole saga.
One, as you said, like this is only great for the myth and the legend of Ferrari of like, oh, we were going to sell to these big, ugly Americans, but they wanted to take our racing from it.
And we said, no, you'll have to kill us in order to take it.