David Rosenthal

This is the end.

Sonny's like, oh, no, no, no, no.

We're going to be just fine.

We're going to be great because the NFL did this deal with CBS.

Well, there are two other networks out there.

There's ABC, who the AFL has the current deal with, and then there's also NBC.

And so there are two bidders out there who are going to be very, very, very sad that they just lost out on the most compelling content on television, professional football.

And who's there to give it to them?

the AFL.

And throw a lot of money.

So the very next week after Roselle and CBS announced their deal...

The AFL and NBC announced that they've just signed a new five-year $37.5 million deal.

So bigger overall dollar number for a longer number of years.

Yeah, it's $7.5 million per year.

But by this point in time, the NFL has 14 teams.

The AFL still only has eight.

So on a per-team basis, it's pretty close.

For a five-year-old upstart league, this is a big success.

So just like you were saying, right on the heels of that, Sonny and the Jets, they know what to do with that money.

They turn around and they give a huge chunk of it to Broadway Joe Namath.