David Rosenthal

I mean, it's kind of actually like,

a way of fighting back against death.

Yes.

These cars are weapons to fight against death.

You can come right up and you can like stare death in the face and you can hopefully say not today or, or not.

So again, paradoxically, all of this tragedy is just great for business.

This is part of the attraction.

It only makes Enzo and his Ferraris more globally known, more romantic and,

more coveted,

It's like for Porsche when James Dean died in the Porsche 550 Spyder or in the modern era when Paul Walker died in the Carrera GT.

That made those cars legendary.

That made people want them.

And here's Ferrari.

It's even more.

His cars are being labeled by the Pope as forbidden fruit.

If you're a young man or if you're more accurately a middle-aged man having a crisis, what more could you desire?

Exactly.

So throughout the late 50s, sales of Ferrari 250s are just ramping.

You know, they are flying out of showrooms across the world and particularly in America.

By 1960, production reaches 300 cars a year.