David Rosenthal

LeBron has well over 100 million social media followers.

Instagram alone.

And the two largest NFL players by social media following are OBJ and Tom Brady, both of which are in the low teens.

So like a 10x difference.

I think if I remember it, the core thesis of our NBA episode is what they got so right through the social media era was give the players the voice, give the players the platform.

The individual person is the hero on social media.

And that's so antithetical.

And that's also reflective of the sports themselves, right?

Like NFL players wear helmets.

basketball players don't wear a helmet.

You know, that's little stuff, but it doesn't matter.

As a business, NFL's fine.

They're totally fine.

Well, I think this is also related to the social media thing.

And really, this is like the big divergence between the players and the sports and the leagues.

NFL is a league.

Great.

They're fine.

But the players, I think other league players and especially the NBA have been able to build wealth and businesses and revenue streams much better than NFL players because they're the platform and the audience value accrues to them so much more.

Yep.