David Rosenthal

And Luca is a huge part of that.

As is Piero, too.

Yep.

Him having the 10% ownership stake and place on the board keeps that continuity to Enzo and the Ferrari family, even in a 10% minority ownership way in the company.

Yep.

Well, speaking of Ferrari also being part of the Fiat and Agnelli empire, something pretty big is about to change here as we enter the early 2000s.

which is Gianni Agnelli passes away.

And all of a sudden, the Fiat empire is now in crisis.

But before we tell the story of what happens next there and how it incredibly ends up with the IPO of Ferrari...

Now is a great time to tell you about one of our favorite companies, Statsig.

And you know what?

That is a great metaphor for modern software development.

Teams today can ship faster than ever, especially teams building with AI coding tools.

But when you're moving so quickly, the challenge becomes knowing which changes actually improved the product.

Because when you go faster, you also increase the risk of unintended consequences.

Yep, and that is where Statsig comes in.

Statsig gives product teams the control systems for fast product development.

Experimentation, feature flags, and product analytics all in one place.

Teams can ship quickly, roll out changes safely, and measure how those changes actually impact users with a much tighter learning loop.

So, in 2003...