David Rosenthal

Really, you would like a four-door Ferrari for that.

I know, I know.

Disgusting.

Well, it is disgusting.

And that is why during this era, Ferrari takes on the Maserati brand under its wing.

So the Maserati brothers that we referenced earlier in the episode, that company after their ownership had gone through a whole series of ownership changes and the brand had had its

ups and downs over the years, it ends up in the hands of Fiat.

And in the late 90s, Fiat says, why don't we give Maserati management over to Ferrari?

And then we can have this connection between the Ferraris and the Maseratis, and we can have models that are Maseratis that are not Ferraris.

These are not Ferraris.

But there is a connection.

And, you know, we're happy to sell you a Quattroporte if you want it or a Gran Turismo if you want it.

And that's what they do.

And so this is when the Quattroporte, the Maserati Quattroporte launches in America and to great demand.

Unfortunately, in the beginning, it was not a very good car.

It took them a few years to iron the kinks out, at least on the reliability front.

But it's a brilliant brand strategy.

It's almost like Rolex and Tudor.

A Tudor is never going to be a Rolex, but you can have a great use case for a Tudor.

Yep.