David Rosenthal

I had, you know, certainly a lot of mixed emotions over the past decade, including many years where I just stopped watching football altogether.

And it was really fun doing this, like reengaging with the game, reengaging with all the content around the game, all the entertainment content.

Like, it is great.

So I think the game is going to be fine.

Clearly, the business is going to be fine.

Me too.

You ready for some football?

My carve-out was going to be Peyton's Places on ESPN+.

Which I know we talked about, but it's so good.

Nostalgia.

Hello, Ben.

Me too.

Can't wait to get into it.

And this past season, I think it was kickoff weekend, right?

Was the Sao Paulo game in Brazil streamed by YouTube for free in front of the paywall globally?

Yeah, that was huge.

If you had told us in 2023 that that would be happening a few short years later, even with all we talked about, about how streaming and the tech companies and digital being ahead for NFL, I don't think we would have believed it.

Well, I think maybe next season we got to do a boondoggle and go to one of these games.

Yeah, actually, it dipped for a while and now it's back.

Well, we might have a little more to say on this, but certainly the Taylor Swift crossover helped with that.