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David Rosenthal

๐Ÿ‘ค Speaker
38677 total appearances
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Appearances Over Time

Podcast Appearances

Acquired
Ferrari

You've seen this car many, many times.

Acquired
Ferrari

Yes, and especially in Europe.

Acquired
Ferrari

It was popular in the U.S., but if you live in Europe, you saw the Fiat 500 all over cities throughout Europe.

Acquired
Ferrari

It sells a million units in five years.

Acquired
Ferrari

It wins the 2008 European Car of the Year Award.

Acquired
Ferrari

It's truly, truly a special car.

Acquired
Ferrari

And it was designed by a man named Frank Stevenson, who had been Luca's in-house design guy at Ferrari when Luca was just at Ferrari.

Acquired
Ferrari

So there's a Ferrari connection and lineage there that gets pushed up to the Fiat 500.

Acquired
Ferrari

Now, the other thing that happens, and this is all Sergio's doing, he totally restructured the operations at Fiat 500.

Acquired
Ferrari

He was like an efficiency and cost-cutting specialist.

Acquired
Ferrari

And at a company like Fiat, that actually is like really, really important.

Acquired
Ferrari

The other thing he did is Fiat had a ill-fated partnership with GM, with General Motors.

Acquired
Ferrari

Sergio gets them out of the partnership and engineers GM paying $2 billion to Fiat in order to end the partnership.

Acquired
Ferrari

And I think without that $2 billion...

Acquired
Ferrari

The company almost certainly would have died.