David Rosenthal
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Appearances Over Time
Podcast Appearances
It was popular in the U.S., but if you live in Europe, you saw the Fiat 500 all over cities throughout Europe.
And it was designed by a man named Frank Stevenson, who had been Luca's in-house design guy at Ferrari when Luca was just at Ferrari.
So there's a Ferrari connection and lineage there that gets pushed up to the Fiat 500.
Now, the other thing that happens, and this is all Sergio's doing, he totally restructured the operations at Fiat 500.
He was like an efficiency and cost-cutting specialist.
And at a company like Fiat, that actually is like really, really important.
The other thing he did is Fiat had a ill-fated partnership with GM, with General Motors.
Sergio gets them out of the partnership and engineers GM paying $2 billion to Fiat in order to end the partnership.