David Rosenthal

Ah, yes.

Oh, man.

Going back to my days as a media investment banker.

Yeah, this is NBC, ABC, Fox charging the cable companies to bring those broadcast networks onto the cable companies, even though they are also available for free over the air to consumers.

One way or another, we're getting the equivalent of a subscriber fee for this too.

And obviously that's a subscription that is paid for all of the network's programming.

But as we talked about on the episode, basically it's the NFL that matters here.

It's the reason consumers reach into their wallet.

Yeah.

I mean, this is a huge new revenue stream for the NFL, and it drives the flywheel, too.

It's not just directly participating through their relationships with the gambling companies, but also this drives Sunday ticket subscriptions.

This drives engagement with the game.

Yes.

Yeah, I mean, that's like another incremental 30-ish million people that are now betting on the NFL versus a couple of years ago.

Yeah.

That's a lot more people that now care a lot more about what's happening on Sundays and Mondays and Thursdays.

I mean, that's basically what like another...

Sunday ticket package-ish on top of the existing revenue streams.

Also, we should say too, that is a superlative management performance to set a target like that and hit it.

Purely as a like business manager.