David Rosenthal

Yes, definitely.

And the answer to the question we had three years ago of could the NFL grow from here is resoundingly abso-freaking-lutely.

Yeah.

If by asset value, if nothing else.

Well, my thank yous are to all of our many friends in the 49ers organization who, sadly, I felt less bad about emailing this week after your Seahawks.

Yeah, yeah, yeah.

Knocked us out of the playoffs last week.

They've been immensely helpful, become good friends.

And we also have them to thank for helping bring Super Bowl 60 back to the Bay Area and launching the Innovation Summit and having us be part of it.

Acquired as part of the gloss and sheen.

If you had told us that three years ago, I don't know what we would have said.

Very serious college student.

Very serious college student.

A little different than yours.

They let you do that?

So I thought you were going to say that the effect that the Princeton thesis had on Acquired, I didn't think it was as specific as that.

But I feel like when I'm listening to your episodes, I'm listening to someone who's worked up to a thesis.

It is thesis-like immersion in a subject.

So it's your show, and I don't want to take it over.

But I wanted to start by saying that I didn't discover it until this year, in July.