David Rosenthal

Yep.

Yep.

And that is clearly what they're trying to do.

Yes, and I think that is the daring element of it.

They're creating something that kind of by nature has to exist in a parallel universe to their core client base.

All right.

Well, while we wait here for the Luce to come out in six weeks or so, give us Ferrari by the numbers today.

So for all the hand-wringing out there about increased production, etc., etc., Ferrari still is in a class of its own.

Small batch.

Yes.

There's a deep irony here.

I actually think there's more nuance to that than it would appear on the surface.

And this is a good time to bring up a couple points.

The first is car collector and Ferrari collector culture.

By and large, at least with the current slash older generation,

Car guys are very different than like, you know, Hermes collectors or LV fans or something.

There's a real nerdiness and there's a real like community to it.

Cars and coffee meetups are like a real thing.

And you just go to them and you connect with other people there and they accept anybody.

It's a way for adult males to make friends.