David Rosenthal

They were 40 minutes long to an hour 20.

And so how do you go from that to realizing, and did you really learn it from the NFL, or did you just do it?

But that's not where you start.

So let's just say for people who don't know, where you start is you're two guys who've met each other and got a crush on each other.

You love being with each other.

And you get this idea that it would be really cool to do a podcast on corporate acquisitions that worked.

Yeah.

Bad idea.

Well, it is an idea.

It was a starting space.

You could easily have started the opposite, the corporate acquisitions that didn't, and you'd have had much more material.

So it's interesting to me that your first step, right from the start, is pop.

It's like what worked.

Right.

So that's a different starting spot from almost all journalism.

Yeah.

In fact, if most journalists started there, they'd be accused of hagiography.

Yes.

But because of where you're coming from and because you're thinking of this in very practical terms, like why did this work, you do get away with it.

It's just that first episode, you're almost like different people.