David Rosenthal

I bet a lot of fans of the Mercedes racing team, one way or another, can find a way to buy a Mercedes.

Almost none of the fans of Ferrari can find a way to buy a Ferrari.

All right.

Well, we're going to have to change how we talk about Acquired.

Yes.

I love it.

Ah, that's such a great quintessence.

It feels anticlimactic to come back to powers.

Let's run through it quickly.

All right, so we did scale economies, network economies, branding, counter-positioning.

Yeah, I don't really think so.

I think they were just doing something different, as we talked about, by having the team, the constructor...

and the service is all in one house.

Yeah.

Cornered Resource, absolutely, they have-

Enzo and the history and the myth and the legend of Ferrari.

And that is not going anywhere, obviously.

Process power...

I don't think they have any obvious or specific process power.

Sure, there's institutional knowledge in the factories and they have their very unique way of building cars that is different than any other auto manufacturer.