David Rosenthal

But

I don't think that's quite process power.

I think their power lies mostly in the other categories.

I think I would posit that there are no other Ferraris because of the continuity.

Even through all the crazy ups and downs and the wild story and the journey that we told on this episode, Ferrari has always been Ferrari.

The core myth has always remained intact and the products, as up and down as they have been over the years,

more or less have always delivered on what it is that you are buying when you buy a Ferrari.

And that has been unbroken all the way back to 1947.

I mean, for God's sakes, they're the only F1 team that has been continuously operating for all of F1.

That's my answer.

Yep.

And certainly if you compare it to the ups and downs of any other car company, it's quite continuous.

Yep.

All right.

Quintessence, you already gave yours, which I love.

The marriage of a luxury brand and a sports team.

What could be more quintessentially acquired than the marriage of a luxury brand and a sports team?

I think for me, as I was thinking about quintessence, I sort of took the question that you and I posed to each other at the start of our research journey here on Ferrari, which is what are you buying when you buy a Ferrari?

And for me, it's two things that you're buying.

You're buying one, passion.