David Royce

And it's a function of time.

You know, it's not the big things that hold us back.

It's actually the little things.

It's feeling productive.

You know, I like to divide up my time in A's, B's, and C's.

An A would be something that's important, but not urgent.

A B is something that's somewhat important and somewhat urgent.

And then a C is it's urgent, but it's not that important.

So a C might be paying your bills.

You got to do it.

but you could really set all those up on auto pay, right?

Like you don't have to do it yourself, or you could hire somebody else to pay them for you.

A B might be hiring key people.

It's somewhat important and it's somewhat urgent, but you probably over time, you'd be able to train somebody else to be able to hire the right people.

Now in A, that's where it really moves the needle, right?

Like that's how do I, that's strategy.

It's how do I increase price?

How do I reduce costs?

How do I become more efficient?

You know, and help the company, how do I help the company grow and scale?