David Royce

And a lot of people think doing B's and C's, just doing busy work is important.

It makes them feel good, but you're not really moving the needle.

And so you got to get out of that mentality of, okay, how am I focusing on the right things to be able to grow as large as I can?

If you want to, not everybody wants to do that.

And that's okay.

Like some people want a lifestyle business.

Some people really want to scale, but don't fool yourself into thinking that you're busy and productive if you're not working on your A's.

It's a great question.

You know, I've, I'd probably say go work your ass off and it's more likely you'll figure it out.

Like if you're willing to work really, really hard and focus and become obsessive at what you do, you've got the best chance.

Like if you look at the very best athletes, the very, you know, the biggest rock stars, you can think of like a Taylor Swift or whoever,

they actually work really, really hard at their craft.

They're obsessed about it.

They have a process.

They're engaged.

And it creates passion.

I found that most people love what they're good at.

And sometimes it's not about the widget that you're selling, but it's about being great at something or helping other people.

You can find happiness and joy in something else.

And when you're constantly trying to get better, I really believe that we're happiest when we're striving for our true potential.