David Rusenko

And I think the really important thing to understand as far as conversion rates go for businesses in freemium is you have to have something that makes sense to your customers.

in terms of how you delineate between free and paid, right?

A lot of people think, look, I'm just going to slap a freemium model on top of something, and I'm just going to get that 4%.

And that's just not how it works, right?

I think going back to the Dropbox example, you know, in some ways I've envied Drew.

And by the way, we started, you know, when we were in Y Combinator in 2007, we were in this build.

that we called the Y Scraper because there's so many Y Combinator companies there.

And Drew and Arash were there too, about two floors down from us.

So it was this kind of really fun kind of moment in time in 2007 when a lot of those companies were starting.

One thing I always envied about the Dropbox model is that, you know,

Your model has to resonate with your customers in a way that they understand why they have to pay more for something or they just won't do it.

If it comes off as sort of fake, comes off as this like artificial constraint, it's not going to work.

And for them, it's always made sense because people get that you have to pay more for storage, right?

People are completely trained and attuned to that.

Which one, though?

Which feature?

So there's a whole bunch of features.

I think, broadly speaking, in the earlier packages, it's really about branding and making sure that you're set up for success from that perspective.

No, it's not necessarily removing the power by Weebly.

It's your own domain.