David Rusenko

And, uh, when we first introduced that, uh,

Um, I think it was, it was in June of 2008.

We saw a conversion rate of, um, just under 0.5%.

Okay.

So, you know, for someone getting started, who's, who's looking to start a premium business, I think it's, it, you absolutely have to keep in mind that these numbers that you see in terms of what's average for free businesses, first of all, um,

you know what's average like sort of sort of what's the what's the mean and the median are very very different um in freemium models um but number two where you start with is going to be very different than where you end up when you're mature and so i think it's really worth taking that in account if you're looking at um sort of uh you know introducing either a freemium or or just a sas model on top of your business

And you're expecting to get the average on day one.

I would say lower your expectations because it takes a lot of time to get there.

A lot of optimization, a lot of price testing, a lot of funnel optimization to get to the point where you're even at average.

But then again, for some businesses, you may start day one above average.

Right.

But I think I think in general, it's fair to say lower your expectations, at least in terms of your planning and what you're planning for.

I mean, some businesses are able to do four or five, six.

Some businesses are never able to get there.

Some businesses are able to do 10 percent plus.

Right.

I think freemium, you know, freemium and free trial are, you know, it's not binary.

It's more of a continuum.

Right.

And so you have freemium on one.