David Rustiano

Hi, Sarah and Guy.

My name is David Rustiano.

I'm calling in from Point Pleasant Beach, New Jersey, and I am the founder of a company called SOAR.

We make muscle recovery products, all natural, non-invasive ways to add wellness and self-care to your daily routine without adding much time or trouble to it.

A lot more low-tech than Theraguns.

Our hero product is called Soar Soap, and it's a physical therapy tool-shaped bar of ultra-hard, analgesic, all-natural soap.

And it's hand-stamped into a muscle-scraping tool.

You hang it up in your shower on a suction cup holder so it stays high and dry and germ-free.

And every time you get in the shower after a run or a Pilates workout or just a long day of work, you scrape your muscles.

I usually start with the back of my neck and work my way down and I focus on my calves and my Achilles, nose areas.

Yep, it is.

It works on soft tissue and fascia.

And we originally created it with athletes in mind, but it's really, it's straddled into the wellness and healthcare space.

We work with a lot of physical therapists.

My co-founder is a doctor of physical therapy.

Like so many businesses, we started during COVID.

My men's soccer leagues were shut down here in New Jersey, so I needed something to keep my mind and body occupied.

So I went for a long run and my hip flexor was sore.

So when I got home, I jumped in the shower like normal and I saw a bar of Irish Spring in the soap dish that my wife had just put in there.

And it has a little bit of a curve on the bottom and it reminded me of...