David Senra

He was, I think, the 13th of 13 kids.

He was one of the richest men in the United States.

He was an oil wildcatter.

First oil hole he ever drilled.

I think still pumps oil to this day in the Midwest.

And so he was a giant.

He was broken up in the antitrust, in the Rockefeller antitrust stuff around Standard Oil.

And our family takes great inspiration from him because he made this fortune.

He did not give a shit about money.

uh he didn't really spend it he gave away basically all of it in his lifetime mostly anonymously my dad tells the story about being at his funeral when my dad was 11 and all these people were there and no one knew who they were and my dad would go up to one and be like who are you and and they would say well mr ia you know i cut his hair and he put my kids through college and bought me a house or mr ia did this or this this and we didn't even know where it went and i have benefited from this tremendous

history of business success in and around my family forever.

Whereas you came from a very different set of circumstances.

Our friend Sam has this idea of there's founders of businesses and there's founders of families.

And I think of you as the founder of your family.

And I think that's incredibly powerful.

And I think it's your greatest accomplishment that

And things repeat through the generations.

You're fond of saying the story of the father and the son are the same.

And it takes tremendous character, willpower, talent, lots of stuff to break from that family tradition and go a new direction, which you've done, which I just think is incredible.

remarkable.