David Senra

I was like, oh, it's the cover.

Like people can't say no to a cover.

And so I tested that theory out and it was true.

And I think what that means is it's like the ultimate form of spotlight and attention that you can give to somebody.

And so that's what got me actually literally spinning on like, oh, maybe we should, I would love to have a cover that I could dole out.

Did that idea come before or after you read Jeremy Stern's piece on Palmer Luckey?

Before.

So I was then on the hunt

And this is another idea that you and I talk about often, which is if you want to hire someone for a thing, just go consume as much of the thing made by a million people as possible.

Whoever made the best one, go for them.

There was this funny conversation during COVID.

An investor friend of mine, one of the great investors ever who's now retired, was part of the Zoom conversation.

And the topic of the conversation was attributes of great founders.

And at some point someone goes, well, maybe it'd be easier to think about them not as founders, but as inventors.

And everyone thought, oh, that's a cool idea.

Okay, let's talk about them as inventors, not as founders.

And then someone said, well, what are the attributes of a great inventor?

And people started, you know, they're this, they're this, they're this.

And this one investor's face started contorting.

And you could just see that he was frustrated by all these answers and it got to him.