David Senra

You know, profile writers are not paid well.

The world went a different direction.

It's much cheaper and faster to make a stupid fucking TikTok than write a 50-page profile about someone that's careful and intricate and well-written.

And I believe...

You and I certainly talk about this all the time.

The world is desperate for some stuff like that.

The world is so sick of this crap just all day, every day.

It's just crap.

And everyone makes the junk food comparison because it's a perfect comparison.

Like junk food got to where it was because it's been optimized for us to want the most of it possible.

whether or not it's good for us it's obviously horrible for us it's the same thing with most content and everyone knows this in their gut and we all want something more carefully created and i think profile might be perhaps the ultimate expression of that if a documentary is like the ultimate profile maybe that's even harder than writing a profile

But yeah, I'm interested in stuff that's very hard to make and that's singular, that can't be easily copied.

And I mean, the literal answer to your question, it's kind of funny, was somebody I'm actually seeing in Monday gave me the idea to potentially buy this existing magazine.

And we didn't buy it because I like to create our own things primarily.

But it was notable to me that this magazine, which had been around for a long time, had all these incredible—I'd never heard of the magazine.

And it had all these incredible people on the cover.

And I thought, this is strange.

Like, why are these people doing this magazine that no one's ever heard of?

Big names.

And it dawned on me.