David Senra

With like,

your own personal taste and intuition versus like being metrics driven.

There's this hilarious story.

It's in two different books.

One's in this book called Creative Selection, which is excellent.

I've read three times.

It's about this guy from this guy named Ken Kosienda, who was a programmer.

He demoed to Steve many, many times and like when they were building their best products, right?

And then there's another one story in Johnny Ives biography.

And they talked – they were comparing and contrasting the way, like, Google would make products versus how Apple did when Steve Jobs was in charge.

And, you know, the guy's like, hey, you know, at Google, we have to decide between, like, blue and light blue.

And we run, like, 200 tests of, like, all the different shades in between that.

And Johnny's like, we would never, ever do that.

Do you remember – you were old enough to remember this –

They create the iMac, but like the big fat bubble one.

You know, probably like late 90s.

And it was the first time there was going to be all these like crazy colors and everything else.

And Johnny tells a story.

He's like, you know how we chose the colors?

He's like, me and Steve went to the design, like the Apple Design Center, and we talked about it.