David Senra

How are you?

No, they're like, Oprah, come over for lunch.

Come over for dinner.

When people walk up to me on the street, they like get right into it.

Yeah, because they think they know you.

In many cases, they do.

They know like what I'm into and like what I'm intensely interested in.

And then Oprah's thing, just to close that real quick.

First, also, I think people vastly underestimate the importance of frequency, which is like another thesis I'm about to try to prove here, where she's in your house one hour a day, five days a week.

The success of her business and the intensity of the parasocial relationship would be much more diminished if she was doing it once a week.

I think that's very important.

Second thing she realized is that at the time, this is all television.

The most profitable show on TV at this time was local news.

Right.

Because it's like cost nothing to make.

And you can sell advertisers like I want to sell my car in Charlotte.

Yeah.

More targeted.

Huge target.

And what she realized is like if you have Oprah coming into being the lead in from four to five to your five o'clock news.