David Senra

Like remember Audible scaled on podcasts.

People don't understand the size of businesses you can build on the back of podcasts to this day.

And now I don't even talk about this publicly anymore.

Cause like, I think this is like, my business has made a lot of money via podcasting because I promoted my company Hampton on there.

And there's just a million examples that people don't even know.

Like I've collect all these cases.

The hard part is that like podcasts are like the most challenging to grow, but they're the most sticky.

I think of all the mediums.

Oprah understood the intensity of a legitimate parasocial relationship back in the 80s, way before, like nothing we're doing is new.

She had built-in distribution, right?

She hooked up with the network and there was only 60 channels.

I did an episode on that.

That might be 332.

I might be wrong on that episode.

But the key there, like, let me just tell you her insight and I'll tell you what she figured out how to monetize in such a huge way.

her key insight was, you know, she would have like Brad Pitt on her show or like these A-list celebrities.

And she's like, oh, I have something different because the way my audience responds to like a movie star is not the way they respond to me.

And so like, they're like, Brad, oh my God, you're handsome.

I love your movie right there.

And they're like, Oprah, it's nice to see you.