David Senra

I will leave a link down below, but make sure you go to collateral.com and improve the way that your company tells its own story.

That is collateral.com.

Storytelling is one of the highest forms of leverage and you should invest heavily in it.

And you can do that by going to collateral.com.

So we start right in the forward of the book and he tells us exactly what he's trying to do.

I'm asked over and over again by fans on the street, how do you do it?

In the following pages, I will try to shed a little light on how and more important why.

And he also tells us who the book is for.

It's for people like you and I. He says, if you want to take it all the way out to the end of the night, you need a furious fire in the hole that just don't quit burning.

He had that fire as a 15-year-old boy when he decides he wants to be a musician.

He still has it as an almost 80-year-old man.

And he jumps right into his childhood and he describes the way he grew up.

We were pretty near poor, though I never thought about it.

We were clothed, fed, and bedded.

Our house was old and decrepit.

One kerosene stove in the living room was all we had to heat the whole place.

You woke up on winter mornings with your breath visible.

I was a timid little tyrant.

And this is how he describes it.

but they also live in a very decrepit house.