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David Shor

👤 Person
292 total appearances

Appearances Over Time

Podcast Appearances

The Ezra Klein Show
Democrats Need to Face Why Trump Won

TikTok's a lot more random and there's like very interesting machine learning reasons for why. But I think that it really allowed a lot of content that never would have gotten a lot of views on Twitter or on television to suddenly escape containment and get directly into the eyes of people who don't care that much about politics. And I don't know.

The Ezra Klein Show
Democrats Need to Face Why Trump Won

TikTok's a lot more random and there's like very interesting machine learning reasons for why. But I think that it really allowed a lot of content that never would have gotten a lot of views on Twitter or on television to suddenly escape containment and get directly into the eyes of people who don't care that much about politics. And I don't know.

The Ezra Klein Show
Democrats Need to Face Why Trump Won

You could tell a story that maybe just anti-incumbent stuff is going to do really well on TikTok and Democrats are going to do great now. I don't really know. But I think that... For whatever reason, this big change, I think, really did help Republicans. And it's just an example of how the world has really changed a lot.

The Ezra Klein Show
Democrats Need to Face Why Trump Won

You could tell a story that maybe just anti-incumbent stuff is going to do really well on TikTok and Democrats are going to do great now. I don't really know. But I think that... For whatever reason, this big change, I think, really did help Republicans. And it's just an example of how the world has really changed a lot.

The Ezra Klein Show
Democrats Need to Face Why Trump Won

I think there's a lot of truth in that. I think that TikTok is genuinely strange relative to platforms before it in that its audience is more politically disengaged and more working class. And I think it's just been very hard for us as a party to find creators and content that appeals to people like that. Because all of the people who work in democratic politics are not like that.

The Ezra Klein Show
Democrats Need to Face Why Trump Won

I think there's a lot of truth in that. I think that TikTok is genuinely strange relative to platforms before it in that its audience is more politically disengaged and more working class. And I think it's just been very hard for us as a party to find creators and content that appeals to people like that. Because all of the people who work in democratic politics are not like that.

The Ezra Klein Show
Democrats Need to Face Why Trump Won

And I think that in the old traditional media world, we were a lot like the media gatekeepers. And so it was kind of clear how to win that war. And I think Democrats did a good job of doing it. But now we have a totally different fight. So... You know, just, you know, to move on and talk a little bit about the present as opposed to the long, long time ago of, you know, four or five months ago.

The Ezra Klein Show
Democrats Need to Face Why Trump Won

And I think that in the old traditional media world, we were a lot like the media gatekeepers. And so it was kind of clear how to win that war. And I think Democrats did a good job of doing it. But now we have a totally different fight. So... You know, just, you know, to move on and talk a little bit about the present as opposed to the long, long time ago of, you know, four or five months ago.

The Ezra Klein Show
Democrats Need to Face Why Trump Won

So you've talked a lot in your previous episodes about Trump's flood the zone strategy. And what we've done here is, you know, we've pulled all his executive orders and stuff that he's campaigned on. I think we have something like 60 dots here. Every one of these dots is a policy that we've pulled. And, you know, what you can see is that there's a lot of variance.

The Ezra Klein Show
Democrats Need to Face Why Trump Won

So you've talked a lot in your previous episodes about Trump's flood the zone strategy. And what we've done here is, you know, we've pulled all his executive orders and stuff that he's campaigned on. I think we have something like 60 dots here. Every one of these dots is a policy that we've pulled. And, you know, what you can see is that there's a lot of variance.

The Ezra Klein Show
Democrats Need to Face Why Trump Won

You know, a lot of the things that he campaigned on, you know, no taxes on tips, deploying the military to the border, voter ID laws, ending remote work for federal employees. A lot of that stuff is very popular.

The Ezra Klein Show
Democrats Need to Face Why Trump Won

You know, a lot of the things that he campaigned on, you know, no taxes on tips, deploying the military to the border, voter ID laws, ending remote work for federal employees. A lot of that stuff is very popular.

The Ezra Klein Show
Democrats Need to Face Why Trump Won

While the flip side is a lot of stuff that he's actually doing, you know, he talks about this stuff less, but Medicaid cuts, repealing the ACA, extending tax cuts to billionaires, a lot of that stuff is really unpopular. I mean, just to say something a little controversial, I think a lot of the challenge of the Trump era is, is that they're going to try to bait us.

The Ezra Klein Show
Democrats Need to Face Why Trump Won

While the flip side is a lot of stuff that he's actually doing, you know, he talks about this stuff less, but Medicaid cuts, repealing the ACA, extending tax cuts to billionaires, a lot of that stuff is really unpopular. I mean, just to say something a little controversial, I think a lot of the challenge of the Trump era is, is that they're going to try to bait us.

The Ezra Klein Show
Democrats Need to Face Why Trump Won

And, you know, we should do everything we can, you know, to actually meaningfully resist and protect the populations that we care about and everything. But I think we need to make sure that we're preserving a considerable amount of time, you know, to attacking Trump on the most effective things that voters are concerned about.

The Ezra Klein Show
Democrats Need to Face Why Trump Won

And, you know, we should do everything we can, you know, to actually meaningfully resist and protect the populations that we care about and everything. But I think we need to make sure that we're preserving a considerable amount of time, you know, to attacking Trump on the most effective things that voters are concerned about.

The Ezra Klein Show
Democrats Need to Face Why Trump Won

You could imagine a theoretical world where we would have really... hard and unpleasant trade-offs. But I think the world we actually live in is that a bunch of the things that we're extremely concerned about are actually really unpopular.

The Ezra Klein Show
Democrats Need to Face Why Trump Won

You could imagine a theoretical world where we would have really... hard and unpleasant trade-offs. But I think the world we actually live in is that a bunch of the things that we're extremely concerned about are actually really unpopular.

The Ezra Klein Show
Democrats Need to Face Why Trump Won

And just kind of going forward to the next slide, here's some randomized controlled trial data that we did that, like I was talking about earlier with the ads, where we just kind of went through and we looked at 58% different things that Trump's going to do. And then we kind of rank ordered them by how persuasive they were at actually changing people's votes and making people disapprove of Trump.

The Ezra Klein Show
Democrats Need to Face Why Trump Won

And just kind of going forward to the next slide, here's some randomized controlled trial data that we did that, like I was talking about earlier with the ads, where we just kind of went through and we looked at 58% different things that Trump's going to do. And then we kind of rank ordered them by how persuasive they were at actually changing people's votes and making people disapprove of Trump.