David Sloan

But it causes a lot of disruptions in the business.

You know, the cremation rate in 1960 is less than 5%.

By 2035, people are arguing it's going to be over 70%.

So in the old days, you would try to sell a very large plot of land.

So in the 19th century, families would buy a plot of land that might have 30 graves on it.

because you're buying a plot of land for the generations that follow you.

By the middle of the 20th century, most of the time people would buy four, two for them and two for a kid, unmarried kids.

And so the way that the business worked changed from these very large lots to much more medium-sized or small.

And how did the business change?

You don't get as much money.

If you buy a 30-grave lot, they pay for all those 30 graves.

If you buy two, you get paid for two.

Now, a big cemetery can react to that.

They can put in a scattering field.

They can create walls where you can have your name on it.

You bury the cremains all as collectively.

They can do all sorts of things.

But if you're a small cemetery and you are largely dependent upon full bodies, quite quickly you can either run out of land or...

Your business can suffer.

One of the two.