David Troughton (Tony Archer)

Thanks, but I'm not that young, David.

You are to me.

And you're younger than the woman who does the marketing for the Borchester show.

I've had two conversations with her now about how we can attract fresh blood.

And by that, I mean people with children, non-farming families.

Sure.

And both times, she's looked at me as if I've asked her to street down the high streets.

She's been doing it the same way for such a long time.

When I suggested spending less of the budget on posters and more on social media ads, she almost spat out her Earl Grey.

Well, and even then, I'm not sure how many people you'd reach.

Everyone's on different platforms now, seeing different stuff.

I mean, my feed is mainly snippets of people making things, glass blowing.

I like sword making, restoring old tools.

Really?

Yeah.

I keep thinking I should do my own, you know, of me making stuff in my forge.

Well, maybe that's an idea.

A video of you making a horseshoe would be a great way to advertise the farrier competition.

Sure.

Oh, I guess.