David Weisburd

Support for today's episode comes from Square, the all-in-one way for business owners to take payments, book appointments, manage staff, and keep everything running in one place.

Whether you're selling lattes, cutting hair, running a boutique, or managing a service business, Square helps you run your business without running yourself into the ground.

I was actually thinking about this the other day when I stopped by a local cafe here.

They use Square and everything just works.

Checkout is fast, receipts are instant, and sometimes I even get loyalty rewards automatically.

There's something about businesses that use Square.

They just feel more put together.

The experience is smoother for them and it's smoother for me as a customer.

Square makes it easy to sell wherever your customers are, in store, online, on your phone, or even at pop-ups, and everything stays synced in real time.

You could track sales, manage inventory, book appointments, and see reports instantly whether you're in the shop or on the go.

And when you make a sale, you don't have to wait days to get paid.

Square gives you fast access to your earnings through Square checking.

They also have built-in tools like loyalty and marketing so your best customers keep coming back.

And right now, you can get up to $200 off Square hardware when you sign up at square.com slash go slash how I invest.

They're revealed preferences, not what they say they're going to do, but what they actually do when the shit hits the fan.

An odd question, perhaps taken to the other extreme.

I'll reveal my bias.

I think references are the greatest source of alpha in GPs.

And I think what truly separates the top LPs, one of the things is that they just do more references.

So that's my bias.