David Yelland

You know, over the years, Anushka, I've been in many boardrooms.

I've been in front of people in really crises.

And what we just heard Didi say is not too far from what you actually hear in Kronova.

But what he just said there is the best...

call to arms that I think I've ever heard of somebody in crisis.

He understands who he needs to influence and he's unhappy with his team because they're on CNN.

They're talking to the elite.

They're not talking to the people that are going to keep him out of jail or maybe keep him in jail for less time.

I think it's absolutely fascinating that and that's why this case is so relevant.

It's

to business, to anybody who is trying to influence what the public think about them, which is, of course, what PR is.

OK, well, we've looked at the Diddy case where it seems that creating, however it happened, a sort of terrible narrative around him helped him.

Let's turn to another case, the Bridget Macron case, which you've talked about a lot on Fame on the Fire.

We've also talked about on Fan Hitters.

That is a case where Bridget Macron, the Macrons, have taken the decision both in France and in the US to just step in and say enough is enough.

We're going to draw a line here and we are going to fight.

Their entire lives, really.

Yeah.

So this case is going to begin probably in the middle of the year, in the summer.

And as you say, in a civil case like that, everything is up for grabs.