David
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Appearances Over Time
Podcast Appearances
What's the landscape?
We would find a lot of fiber this or something fiber, and we would say, that's not the way to go.
Generally speaking, that would be our first hypotheses about this.
We know we're not going there.
We may go back to that once we find out more about what your product.
So we would look now hard at your product, right?
And we would have a list, right, of those things that you have.
Then we would look to the consumers, right?
Well, why are they doing this?
What is their need?
What's their expectations?
We'd go up that ladder of what's the ultimate benefit, right?
Okay.
Then we would step back from that.
That's just kind of logical, practical stuff, right?
Then we'd say, okay, we go through a little series of questions that there's almost no exception to this.
It pays off greatly.
First we say, okay,
How do you define winning here?
Now, if you get in a room with six clients and you ask that question, I will tell you that every client will have a different definition.