David

They made two generations of it, and it was terrible.

Yeah.

So it has a live cinematography feature, which is in the camera app.

And there are different things that you can do with it.

So one of them is red carpet where it slow zooms in on you.

Nice.

There's a portrait.

There's freestyle, which...

It doesn't really describe what any of these things are.

It just kind of shows little mini videos.

There's Ultra HDR Live, which sounds terrible.

There are many different wings of arms of Leica as a company.

There's the licensing wing.

When you go to a Qualcomm Snapdragon Summit event and they're talking about the new chip, they have someone from...

like the Leica software portion of Leica that comes on and says, oh, here's how we optimized for these Leica looks on this.

That's like a totally different wing of the company than the camera portion of the company because there's licensing, there's this, this, this.

To me, this kind of just feels like it's primarily licensing with like maybe one or two people that are like, hey, we can optimize this for the Leica look, but it's probably not Leica the main brand that's doing most of this.

Well, but you can't really edit photos in the Creator Studio.

Pixelmator.

Oh, yeah, Pixelmator.