David

There are many different wings of arms of Leica as a company.

There's the licensing wing.

When you go to a Qualcomm Snapdragon Summit event and they're talking about the new chip, they have someone from...

like the Leica software portion of Leica that comes on and says, oh, here's how we optimized for these Leica looks on this.

That's like a totally different wing of the company than the camera portion of the company because there's licensing, there's this, this, this.

To me, this kind of just feels like it's primarily licensing with like maybe one or two people that are like, hey, we can optimize this for the Leica look, but it's probably not Leica the main brand that's doing most of this.

Well, but you can't really edit photos in the Creator Studio.

Pixelmator.

Oh, yeah, Pixelmator.

Have you ever used numbers?

Or Marques, who edits his thumbnails in Final Cut Pro.

Totally, totally.

Yeah.

Yeah, there's a lot of stuff in DaVinci Resolve that I think they really could compete with.

Yeah.

I don't know.

Apple really needs to get this going.

Their services game they have been trying to beef up because they are terrified of the world where the iPhone is not their main money driver anymore.

So they've been doing a good job in general of beefing this up.

And I think it makes sense for them to like want recurring revenue, especially since these apps, you know, $300 permanently one time.