David

Okay.

Which is funny.

The XF also on B&H, everyone thought this was just a Black Friday deal, but they never put the price back up.

They never stopped.

The XF you can now buy for $650.

On B&H it still says $200 off.

It's clearly not the MSRP yet, but everyone's still selling it for that.

The XT5, it makes sense that they're trying to move units of that because that came out quite a while ago.

I think it was like...

2022 or something and uh there are rumors that the xt6 is going to come out in september so it's clear a lot of these retailers are clearly just trying to move those units but it's just very funny that they are they are uh giving away a 650 used to be 850 camera with it

Yeah, I mean, again, it's just like they need to move units because the X-T6 is going to come out soon.

So that's really the reason.

I'm curious if sort of the margins or the tariffs like became less of a problem for them.

And so now their margins on the X half are big enough that they can actually give these away for a relatively cheap price.

Like I wonder what Adorama buys these from Fujifilm for.

Right.

It's probably like 200 bucks would be my guess.

Jeez.

So, yeah.

That was just a pretty funny story that we said.