David

So the second hypothesis of mine would be that everybody there is describing that they have fiber in this package, right?

And they're making the assumption that people know that fiber is good for them and has certain benefits.

So I would say we're going to move away from that and we're going to talk about the ultimate benefit of that.

So then let's just play the game here, Sean.

So what do you think is the ultimate benefit of me taking fiber on a daily or a weekly basis?

process, digest your food better.

So one of the things, as you were talking, I was thinking about is I think one of the real benefits here would be it's lighter.

You feel lighter.

Feel lighter.

Right.

Okay.

That's a rich area there, I think.

And so we would go down that category.

Yeah, that was good.

So then we would explore that and we would look for, and we have databases here and we have software that helps us.

And there's some really tactical things that we would do just because this is really for us a treasure hunt.

You need to look at all the possibilities of that, right?

Have you ever read the book, Ship of Gold in the Deep Blue Sea?

No.

Oh, you guys would love it.