Dean Statman

There was also some really kind of funny feedback.

Someone reached out to me with a...

So I'll say I got at least three or four people get in touch and say that they were forwarded the piece by people in the beverage industry and that like someone went out of their way to tell me that like the story has actually been making the rounds in like corporate beverage America and been kind of

being like waved as a flag of like, we still have a fighting chance.

I mean, you know, like the Gallup data that came out last year, drinking being down or self-reported drinking, which is always, you know, self-reported, you never know exactly, but down like 53 or 54%.

But I mean, really, I'm just one person.

I wasn't reporting on a trend necessarily.

But yeah, I mean, not that I'm going to sort of say like,

More people should like just start like drinking more again.

Yeah.

Yeah, and I think another takeaway for people too should be that you don't have to... If you're not drinking, you don't have to start drinking in order to get the benefits of a more fluid social life.

I find that it's something that helped me kind of...

explore life more fully and open more opportunities, more doors that I otherwise wouldn't have seen.

But every personality is different.

I'm also quite an introverted person.

I think if you are not drinking and you find that you are just thriving anyway, it's not like, oh, well, let's see what this could unlock for me.

That guy said that it worked.

You don't need to do that.

I don't think any sort of KPI from a fitness tracker is going to be what ultimately...

is what makes you make a certain decision here.