Deante’ Kyle

Yeah.

You got to stay in demand and the customer creates the demand.

So have you, you've never sold to any corporation or anything like that?

We notice that, we see that a lot with like black, especially beauty products.

Is that they build up a great business.

They build up, they are amassing a great following of customers and people that love their products and advocate for their products.

And then they sell to X, Y, and Z. Right.

Big box or corporation.

And then we start to see the decline in sales.

The product.

Well, I'm sure at this point, being 30 years in business, that you've been approached by big box corporations and things like that.

Would I ever be where you are?

I think a lot of the psychology around our ideas on business is that we don't sell to corporations, that we keep it in the family.

We continue a legacy of family businesses.

Sounds real nice.

Yeah, and that's the big but.

Now, how do you contend with that, with selling versus having a product that black people specifically can't count on to be

healthy for their hair and things like that because once you sell off you don't have any control over the product and it can a lot of times it gets involved in toxic chemicals being put in it and these are things people putting directly into their head so how do you contend with that that part of it do you maintain ownership so you know that your customer is getting a healthy product it depends on what kind of deal you have it depends on the person who's buying it and i would imagine that if someone's coming with

If you think that there's a contingency that could be had in a deal where you sell and you say, hey, a contingency upon selling this is that you have to maintain the integrity of the product.

Yeah, I agree with that.