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Deboprio Ghosh

๐Ÿ‘ค Speaker
147 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1032 How Indian RetailTech CEO Is Attacking Market with Tags

Yes, I am.

SaaS Interviews with CEOs, Startups, Founders
1032 How Indian RetailTech CEO Is Attacking Market with Tags

Yes, I am the founder and CEO of Rwango and I also happen to be the CTO of Sustainalyze.

SaaS Interviews with CEOs, Startups, Founders
1032 How Indian RetailTech CEO Is Attacking Market with Tags

Well, I focus more on Rwango because it's my baby.

SaaS Interviews with CEOs, Startups, Founders
1032 How Indian RetailTech CEO Is Attacking Market with Tags

It's a product I have built myself.

SaaS Interviews with CEOs, Startups, Founders
1032 How Indian RetailTech CEO Is Attacking Market with Tags

So Stenalyze is mostly the product that my co-founder who did his PhD, it comes out of his PhD.

SaaS Interviews with CEOs, Startups, Founders
1032 How Indian RetailTech CEO Is Attacking Market with Tags

And I helped his science into converting into a software.

SaaS Interviews with CEOs, Startups, Founders
1032 How Indian RetailTech CEO Is Attacking Market with Tags

No, I don't get paid a lot of money, but I'm a nice guy and I'm a very focused guy.

SaaS Interviews with CEOs, Startups, Founders
1032 How Indian RetailTech CEO Is Attacking Market with Tags

So at Rewango, we do something called proximity marketing.

SaaS Interviews with CEOs, Startups, Founders
1032 How Indian RetailTech CEO Is Attacking Market with Tags

Proximity marketing mostly is done with Bluetooth beacons, which are basically tiny sensors that retailers put in their stores so that whenever their customers are near the store, they can send them marketing communication.

SaaS Interviews with CEOs, Startups, Founders
1032 How Indian RetailTech CEO Is Attacking Market with Tags

The problem with that is not many people keep Bluetooth enabled on their phones.

SaaS Interviews with CEOs, Startups, Founders
1032 How Indian RetailTech CEO Is Attacking Market with Tags

So only very few people are able to get these messages.

SaaS Interviews with CEOs, Startups, Founders
1032 How Indian RetailTech CEO Is Attacking Market with Tags

However, in Rewango, we have a plan.

SaaS Interviews with CEOs, Startups, Founders
1032 How Indian RetailTech CEO Is Attacking Market with Tags

And so what we have done is we understood that most people keep Wi-Fi enabled on their phones.

SaaS Interviews with CEOs, Startups, Founders
1032 How Indian RetailTech CEO Is Attacking Market with Tags

So we created this unique proximity marketing technology with Wi-Fi protocol instead of Bluetooth.

SaaS Interviews with CEOs, Startups, Founders
1032 How Indian RetailTech CEO Is Attacking Market with Tags

So we have Wi-Fi beacons instead of Bluetooth.

SaaS Interviews with CEOs, Startups, Founders
1032 How Indian RetailTech CEO Is Attacking Market with Tags

So the reach is 10 times greater than Bluetooth beacons with our technology.

SaaS Interviews with CEOs, Startups, Founders
1032 How Indian RetailTech CEO Is Attacking Market with Tags

Yeah, it's a pay-as-you-go model.

SaaS Interviews with CEOs, Startups, Founders
1032 How Indian RetailTech CEO Is Attacking Market with Tags

So our customers are mostly retailers and retailers like malls or shopping, you know, restaurants.

SaaS Interviews with CEOs, Startups, Founders
1032 How Indian RetailTech CEO Is Attacking Market with Tags

They pay us per location per month.

SaaS Interviews with CEOs, Startups, Founders
1032 How Indian RetailTech CEO Is Attacking Market with Tags

So we generally charge around $25 to $30 per location per month.

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