Deboprio Ghosh
๐ค SpeakerAppearances Over Time
Podcast Appearances
Yes, I am.
Yes, I am the founder and CEO of Rwango and I also happen to be the CTO of Sustainalyze.
Well, I focus more on Rwango because it's my baby.
It's a product I have built myself.
So Stenalyze is mostly the product that my co-founder who did his PhD, it comes out of his PhD.
And I helped his science into converting into a software.
No, I don't get paid a lot of money, but I'm a nice guy and I'm a very focused guy.
So at Rewango, we do something called proximity marketing.
Proximity marketing mostly is done with Bluetooth beacons, which are basically tiny sensors that retailers put in their stores so that whenever their customers are near the store, they can send them marketing communication.
The problem with that is not many people keep Bluetooth enabled on their phones.
So only very few people are able to get these messages.
However, in Rewango, we have a plan.
And so what we have done is we understood that most people keep Wi-Fi enabled on their phones.
So we created this unique proximity marketing technology with Wi-Fi protocol instead of Bluetooth.
So we have Wi-Fi beacons instead of Bluetooth.
So the reach is 10 times greater than Bluetooth beacons with our technology.
Yeah, it's a pay-as-you-go model.
So our customers are mostly retailers and retailers like malls or shopping, you know, restaurants.
They pay us per location per month.
So we generally charge around $25 to $30 per location per month.